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Q. Do they actually know anything about design?

Many so called website 'designers' do not know anything about design, just because they can build a website does not mean they can make it look professional so you need to take a good look at the work they have produced for their clients.

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Q. Do they know how to write excellent website content that entices visitors to contact you?

You want your business website to earn you money, all of your other marketing and advertising is going to lead to your website. Are they an expert in writing copy? If your website content does not get your visitors to contact you then you are losing money.

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Q. Can your website designer optimise your website so that it can be found on Google?

Most of your website traffic will come via Google. Most people looking for the service you provide in your area do not know what your website address is or even what your company name is, they will search the Internet for a service/product in a particular area. If your website cannot be found you are missing out on new business.

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Q. Can your website designer grow with you?

If you are thinking of getting a business website then the chances are you are looking to take on extra work and grow your profits. You may not actually know this yet but there are many different ways of marketing your website to help you achieve your goals. If you choose a website designer who is not in tune with the latest methods of marketing your website and your business it is going to hold you back. It is very important that your website designer can help you with Google Pay Per Click Advertising, Article Marketing, Search Engine Optimisation etc.

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Q. Can your website designer give you the Stats you need to make your marketing a success?

Your website can be a great tool for testing other forms of advertising and marketing. If your website designer installs Google Analytics into your website you will be able to test and measure your other forms of marketing. ie. If you have an online advert with Yellow Pages your Analytics reports will tell you exactly how many visitors are coming directly from your ad. The people at Yellow Pages will tell you thousands of people have seen your ad but they won't tell you how many people clicked through to your website. This will help you to eliminate ineffective advertising.

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Q. Do they understand what the main purpose of a business website is?

The main purpose of a professional business website is to begin a relationship with your visitors and generate leads, so that you can sell to them at a later date.

At some point you will realise that the best way to generate leads is to offer Free Interesting Information to your visitors in return for their contact details, so that you can contact them later with more interesting information and offers relating to your products and services. This will really boost your enquiries.

If your website designer cannot help you get your 'Free Product' created and on your site, and you don't have the time to get involved with this you will have to find somebody else to do this for you and they will have to liaise with your website designer which is going to take up your valuable time.

When someone arrives at your website it takes approximately 8 seconds before they click to find out more or leave forever. You need to give them a compelling reason to give you their contact details before they leave.

Do your homework and you will end up with a website that is guaranteed to get more people to stay on your site, contact you, become your customers and increase your profits.

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Q. Can they update your website yesterday?

If you use a friend, or a part-time website designer to design your website they may not be able to update your website when you want it updating. If you have an idea for a promotion or a sale and you want to let your customers know, then you need it doing yesterday. If they can't manage yesterday, tomorrow would certainly be a good start.

Some website designers cannot do what you need when you need it doing, it would be a shame to let that promotion go just because your website designer can't keep up with you and your ideas.

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How To Choose the Right Website Designer